Satisfaction is our StrategySeptember 28, 2020
As a member of the sales team at Houston Heavy Machinery, my primary responsibility is selling our inventory. I have been with the company for three years, and my position is always growing and evolving to include new tasks. As I became more familiar with the Houston construction industry and our customers needs, I began purchasing the equipment we bring into our inventory for sales and rentals. This is a part of my job that I really enjoy. Staying on top of the equipment pricing, finding quality equipment that is priced well, and building relationships with other equipment salesmen are important parts of bringing the best machines in for our team.
Equipment prices are constantly changing. This can be for multiple reasons; anything from auction pricing variations, changes in the economy, or natural disasters. The Ritchie Bros. Auctions in Florida every year symbolize the beginning of the auction year for equipment salesmen. The prices that come out of the Florida auction in February set the tone for the prices dealers expect to pay for the coming year. Economic changes like the ones we are currently feeling because of COVID-19 can have strong impacts on machine costs. When there is uncertainty in the economic forecast, our customers tend to hold off on starting projects or hold off on committing to major purchases like heavy equipment. This can cause a drop in pricing that we want to take advantage of, so we can save our customers money. During times of inclement weather or a natural disaster, pieces of equipment can be in high demand causing prices on that particular piece to go up. It is important to be cautious when pricing is unstable under a natural disaster. It can be easy to overspend and get yourself upside down in a machine making it difficult to sell. Part of out strategy is to stay on top of all these changes for our customers in order to make sure we are saving the most money and are able to pass those savings down to our end users.
We purchase quality equipment that I am extremely proud to offer to our local contractors and end users as well as our international customers to meet their satisfaction. Our service department is exceptionally well qualified and does a great job preparing our equipment for their new owners. We have the flexibility to purchase machines of all ages and brands to fulfill our customers needs. This is a luxury that not all salesman can offer.
The most important part of this process is building the relationships with the dealers we purchase from and the customers that we are sell to. I am lucky to work with many wonderful Caterpillar, Volvo, Komatsu, and independent dealers, who I trust to provide me with the best equipment for fair prices. On the other side, I have been happy to work with many customers and provide them with the equipment they need to complete their jobs and provide for their employees and families. Houston Heavy Machinery has wonderful relationships with repeat customers who know they can trust us to provide them with well maintained and serviced, quality equipment. – Laney Hamblin (Sales)